Our Approach
At Mind Logics Inc. We believe that graphics and web design when done correctly produces an inclusive and elegant result. We have a simple and highly effective staged process we follow with every project tailored respectfully to its scope; a series of five phases that together, address the core fundamentals of creating unique, stylish and usable designs for the corporate branding and web. While the end deliverable is ultimately “corporate branding / web design”, is it the process in which gets us to a successful launch of a design that makes us both unique and highly effective:Creative Strategy &
- Creative Strategy & Discovery
Our objective is to connect with an organization in an effort to understand internal processes, audience demographics and business objectives in an effort to translate that into a creative strategy.
- Executive/Stake-holder Interviews
- User-research
- Analytics Analysis
- Heuristic Evaluation
- Competitive Market Analysis
- Information Design
Once we understand an organization and its constituents, we begin to fully architect the user-experience. We work to organize the universe of content, content types, content hierarchies and the relationships between these facets of the organization and its constituents.
- Internal Interviews
- Use-Cases
- User-Personas
- User-Flows
- Interaction-Flows
- Site Mapping
- Wireframing
- Visual Design
We design websites that stand-out among the crowd. We ensure the best presentation through elegant designs geared specifically towards your industry and audience.
- Inspiration Mood Boards
- Brand Identity Design
- User-Interface Design
- Technical Design
We believe that the code-behind is as fundamentally important and thus should be as clean, elegant and beautiful as the front-facing visual aesthetic.
- HTML/XHTML
- Advanced CSS
- Dom Scripting (JavaScript)
- ActionScript 2.0/3.0 (Flash)
- Back-end Integration/Customization
Whether collaborating on a custom built system or extending third-party content management systems, we have extensive experience ensuring a successful integrated and customized solution.
- Open-Source CMS Customization / MindLogics CMS
- Server Side Development
- Integration with 3rd party systems
